14-03-2025

Setting Records Straight – An LSBU Graduate Leading Guinness World Records MENA

Meet Talal Omar, a London South Bank University (LSBU) graduate with a background in Chemical & Process Engineering (BEng), who has forged a remarkable career in branding, media, and world records. Today, he serves as the Director – MENA at Guinness World Records, overseeing operations and record-breaking achievements across the region.

From Engineering to Global Recognition

With a foundation in engineering and analytical problem-solving, Talal has successfully transitioned into the world of brand management and corporate leadership. His ability to streamline processes, develop strategies, and manage large-scale operations has been instrumental in shaping Guinness World Records’ presence in the Middle East and North Africa.

Leading Guinness World Records in MENA

As Director – MENA, Talal is responsible for expanding the reach of Guinness World Records in the region, working with governments, brands, and individuals to celebrate extraordinary achievements. Under his leadership, the organization has continued to inspire and engage diverse audiences, making record-breaking a key part of corporate and cultural storytelling.

Lessons in Leadership & Growth

Talal’s journey showcases the power of adaptability, strategic vision, and cross-industry expertise. His background in engineering provided him with critical thinking and problem-solving skills, which he has successfully applied in the world of business and media. His career is a testament to how a strong foundation can open doors across multiple industries, proving that career success is defined by vision, leadership, and the ability to innovate.

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