MBA in Digital Marketing(Subject to validation)
The MBA in Digital Marketing & E-Business program at LSBU - UAE is designed to equip students with a comprehensive understanding of digital marketing strategies and e-business management in today’s tech-driven world. This program combines theoretical knowledge with practical skills, preparing graduates for successful careers in digital marketing, e-commerce, social media, and online business management across various industries.
Monthly Intakes Open from January 2025 throughout the year.
Prepare yourself for a career in digital marketing, e-business, or any organization that values innovative online strategies and a deep understanding of digital trends and technologies.
3rd
At LSBU, we are proud to be ranked 3rd globally for our commitment to reducing inequalities
QS
At LSBU, we are proud to be ranked 5 QS stars rating in world university rankings.
59th
Guardian Guide University Guide 2025
3rd
At LSBU, we are proud to be ranked 3rd globally for our commitment to reducing inequalities
3rd
At LSBU, we are proud to be ranked 3rd globally for our commitment to reducing inequalities
QS
At LSBU, we are proud to be ranked 5 QS stars rating in world university rankings.
59th
Guardian Guide University Guide 2025
Modules
Entrepreneurship, Innovation, and Consultancy Dynamics
Focuses on the key concepts of entrepreneurship and innovation, exploring how to start and grow businesses. It also covers consultancy dynamics, providing insights into business consultancy practices and challenges.
Strategic Marketing
Examines strategic marketing principles, including market analysis, brand management, consumer behavior, and how to develop and implement effective marketing strategies in global markets.
Strategic Management and Leadership in a Global Environment
Covers the fundamentals of strategic management and leadership, with a focus on decision-making, competitive advantage, and managing organizations in the global marketplace.
Strategic Human Resource Management and UAE Law
Explores strategic HRM practices and how they align with business objectives, alongside an in-depth understanding of labor laws and regulations specific to the UAE.
Research Methods and Data Analytics
Introduces students to various research methodologies and data analysis techniques, equipping them with skills to conduct research and make data-driven decisions in business contexts.
International Economics and Global Finance
Focuses on global economic theories, financial markets, and the implications of international trade and finance. Students will analyze financial systems and global economic policies.
Dissertation
A major independent research project, allowing students to explore a business issue in-depth, apply theoretical and practical knowledge, and contribute original insights to the field.
Digital Marketing & Online Branding
Explores strategies in digital marketing and brand building in the online space, covering SEO, social media, content marketing, and e-commerce.
Academic Qualifications:
- Bachelor's Degree: Minimum aggregate of 55% in Accounting, Finance, or a related field.
- Relevant Subjects: Consideration for degrees in other fields with substantial coursework in accounting.
- Professional Qualifications: Candidates with professional accounting or finance qualifications can also apply.
- Minimum Requirement: 60% in English in either Bachelor's or High School.
- Alternative: Equivalent pass in an internal test in English.
- Exceptional Candidates: Significant work experience in accounting or finance.
- Minimum Experience: At least 5 years of managerial or supervisory level experience
Registration Fee – AED 1500/-
Tuition Fee – AED 46,000/-
Scholarship Inquiry
Key Highlights
- One-Year Accelerated Program: Complete your MBA in just one year, designed to fast-track your career in digital marketing and e-business.
- Professional Accreditation: Gain a globally recognized qualification to enhance your career prospects in the digital business world.
- Cutting-Edge Curriculum: Learn the latest digital marketing strategies, e-commerce models, and trends shaping the future of business.
- Hands-On Learning: Apply your skills through live projects, case studies, and a capstone project with industry partners.
Skills
Make a lasting impact with the essential skills valued by employers.
With our MBA in Digital Marketing & E-Business, you'll gain comprehensive knowledge of digital marketing strategies, e-business operations, and their impact on the global marketplace. You'll explore key theories in digital marketing, e-commerce, and technology-driven business models, applying them in real-world digital business contexts.
You’ll develop a strong understanding of:
- Digital Marketing Strategy: Develop comprehensive strategies for online campaigns across multiple digital platforms, including social media, SEO, and email marketing.
- E-Commerce Management: Learn how to manage online retail platforms, create effective e-commerce strategies, and optimize customer experience.
- Data-Driven Decision-Making: Use web analytics and data insights to optimize digital marketing campaigns and business strategies.
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Develop key skills in digital marketing strategy, e-commerce management, and data-driven decision-making, preparing you to lead in the fast-evolving digital business environment.
Learning
Acquire the key skills that employers value most.
With our MBA in Digital Marketing & E-Business, you'll gain a comprehensive understanding of the digital business landscape and explore key aspects of online marketing strategies, e-commerce, and digital transformation.
- Comprehensive Digital Marketing Knowledge
- Advanced Analytical Skills
By the end of the MBA in Digital Marketing & E-Business, you will be confident in your strategic thinking, equipped with the knowledge and skills to tackle digital marketing challenges effectively, and have a deep understanding of the evolving e-business landscape.
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You will gain a comprehensive understanding of digital marketing, e-business models, and analytics, equipping you to apply innovative solutions and drive success in digital and online business strategies.
Assessment
Experience assessments designed to prepare you for success beyond university.
You’ll be evaluated through a mix of theoretical and practical methods that mirror real-world scenarios. These include coursework, reports, online tests, and exams.
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Our assessments reflect real-world challenges, combining coursework, reports, online tests, and exams to build critical thinking, teamwork, and problem-solving skills. Feedback ensures continuous improvement for career success.
Career
Earn a degree that drives your career forward.
With our MBA in Digital Marketing & E-Business, you'll gain a comprehensive understanding of the digital landscape and develop expertise in areas such as:
With professional accreditation, our MBA in Digital Marketing & E-Business is the ideal foundation for leadership roles in key sectors, including:
- Digital Marketing Manager
- E-Commerce Manager
- Social Media Strategist
- Digital Brand Manager
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Graduates are equipped for leadership roles in digital marketing, e-commerce, social media, and SEO, opening doors to exciting careers in a variety of industries that are driving the digital economy.
