BA (Hons) Business Management (Digital Marketing) (Subject to validation)
The BA (Hons) Business Management (Digital Marketing) program at LSBU - UAE is designed to provide students with a comprehensive understanding of business management principles and their application in the ever-evolving digital marketing landscape. This program combines rigorous academic study with hands-on practical skills, preparing graduates for successful careers in diverse sectors such as digital advertising, e-commerce, and marketing analytics.
Admissions are now open for September 2025 intake.
Prepare yourself for a career in business management or in any organization that values expertise in digital marketing strategies and a strong understanding of online consumer behavior.
3rd
At LSBU, we are proud to be ranked 3rd globally for our commitment to reducing inequalities
QS
At LSBU, we are proud to be ranked 5 QS stars rating in world university rankings.
59th
Guardian Guide University Guide 2025
3rd
At LSBU, we are proud to be ranked 3rd globally for our commitment to reducing inequalities
3rd
At LSBU, we are proud to be ranked 3rd globally for our commitment to reducing inequalities
QS
At LSBU, we are proud to be ranked 5 QS stars rating in world university rankings.
59th
Guardian Guide University Guide 2025
Modules
Introduction to Business Management
Understand the fundamentals of managing a business, including organizational structures, operations, and strategic planning.
Principles of Marketing
Learn the basic principles of marketing, including market research, product development, and promotional strategies.
Fundamentals of Digital Marketing
Gain an understanding of digital channels, online advertising, and content marketing.
Business Economics
Study the economic principles that drive business decisions and the impact of macro and microeconomic factors on business operations.
Business Communication Skills
Develop essential communication skills for business environments, including report writing, presentations, and teamwork.
Strategic Management
Learn how to make long-term strategic decisions for businesses, including competitive analysis, growth strategies, and market positioning.
Social Media Marketing and Content Creation
Master strategies for leveraging social media platforms and creating engaging content to drive brand awareness and customer engagement.
Search Engine Optimization (SEO) and Analytics
Dive deep into SEO techniques to improve website rankings and learn how to use analytics tools to measure digital marketing success.
Data-Driven Marketing
Learn to use data and analytics to inform marketing decisions, track campaign performance, and optimize strategies.
Brand Management
Study the art of building, maintaining, and growing a brand in both traditional and digital spaces.
Digital Marketing Campaign Management
Learn how to plan, execute, and evaluate large-scale digital marketing campaigns across multiple platforms.
E-Commerce Strategy
Understand the principles and strategies of e-commerce, including online store management, customer experience, and digital sales tactics.
International Business and Marketing
Study global business and marketing strategies, focusing on how to manage cross-border digital campaigns.
Advanced Marketing Analytics
Master the use of advanced tools for analyzing marketing data and measuring ROI on digital campaigns.
Business Ethics and Sustainability
Examine the ethical challenges faced by businesses in a digital world and the importance of sustainability in modern business practices.
Academic Qualifications:
- High School: Minimum aggregate of 55% from any recognized board of curriculum.
- Minimum Requirement: 60% in English in either Bachelor's or High School.
- Alternative: Equivalent pass in an internal test in English.
- Exceptional Candidates: Significant work experience in any relevant field.
- Minimum Experience: At least 3 years of work experience
Registration Fee – AED 1500/-
Tuition Fee – AED 35,000/-
Scholarship Inquiry
Key Highlights
- Comprehensive Curriculum: Business management and digital marketing topics like SEO and e-commerce.
- Real-World Applications: Hands-on experience with live projects and marketing tools.
- Global Perspective: Learn digital marketing strategies with an international focus.
- Experienced Faculty: Learn from industry and academic experts in digital marketing.
Skills
Make your mark with the professional business and digital marketing skills that matter most to employers.
With our BSc Business Management in Digital Marketing, you'll gain in-depth knowledge of business operations and digital marketing strategies, including their application in a global, online-driven economy. You’ll explore key theories and concepts in marketing and business management, focusing on their impact in the digital world.
You'll gain a solid understanding of:
- How businesses operate in a digital and multicultural environment
- Consumer behavior and how to engage with audiences across various digital platforms
- Data analysis and how to leverage marketing tools for decision-making and optimization
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Gain practical experience through live projects and internships, applying advanced digital marketing techniques. This program prepares you for a successful career in digital marketing, offering global perspectives and career opportunities in roles like social media management, SEO, and digital advertising. With options for further study, you can continue advancing your skills and career in the digital marketing field.
Learning
Acquire the key skills that employers value most.
With our BSc Business Management in Digital Marketing, you'll gain a comprehensive understanding of business management in the digital age and explore key aspects of digital marketing, including:
- Digital marketing strategies, social media, and e-commerce
- Consumer behavior, data analysis, and campaign optimization
You will complete the course with strong practical skills, the ability to solve digital marketing challenges, and a deep understanding of how businesses thrive in a digital-first economy.
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Gain hands-on experience in creating and executing digital marketing campaigns across various platforms like social media, search engines, and e-commerce sites
Assessment
Experience assessments designed to prepare you for success beyond university.
You’ll be assessed through practical and theoretical methods, including coursework, case studies, project work, presentations, and online tests. These assessments will help you develop the skills needed to analyze and optimize digital marketing campaigns.
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In addition to traditional assessments, you’ll engage in real-world projects and use industry-standard tools, giving you the opportunity to apply your knowledge to live campaigns
Career
Earn a degree that drives your career forward.
With our BSc Business Management in Digital Marketing, you'll gain a detailed overview of business organizations in the digital landscape and explore key aspects of digital marketing, such as:
This program, accredited by leading industry bodies, is the ideal launchpad for careers in the UAE's most dynamic sectors, including:
- Digital marketing strategies and social media management
- Consumer behavior and e-commerce
- Data-driven decision-making and marketing analytics
- Social media strategy and brand management
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Our BSc Business Management in Digital Marketing provides you with the skills to manage digital campaigns and optimize online marketing strategies.
